How to earn from YouTube?

7/22/20233 min read

YouTube has completely revolutionised not only how the content is developed and consumed, but also how the content creators are compensated. A more than 2.5 billion active users community can literally make or break the content creators in a matter of few hours. If you have passion, talent and commitment, and not shy to post your content in public then sky is the only limit for you. An important aspect to earn from YouTube is also how creative you can be with your content. Here's a little guide that will help you to earn from YouTube.

  1. Decide on your area of expertise: Selecting your area of expertise is an absolute essential. Once you have decided on that, it'd be much easier for you to identify your target audience. Whatever your area of expertise- be it story telling, sports knowledge, cooking, education, martial arts or any other, you need to ensure you make the content as per your audience's taste and demand. Remember, you're making this for your audience and not yourself.

  2. Quality of Content: Now this is an area that may need a bit of investment. Depending on what kind of content you want to make, its not a bad idea to invest in a good quality camera, mic, software or any other equipment that is essential. This will ensure you always produce a high quality content to keep your audience engaged for a long time.

  3. Planning and Frequency: Failing to plan is planning to fail. Now that you have all the basic equipment in place, plan your content. You should at least plan for 4 weeks content in advance. The way YouTube algorithms work is that it sees whether the frequency of your content is maintained for a long period of time or not. Once you have your content ready to go in advance, its going to take a lot of pressure off you and YouTube will recognise the frequency of your content.

  4. Consistency: Frequency is closely associated with consistency. If you plan to upload your content once a week, our recommendation is to fix a day of the week and preferably a time or a block of half an hour within that day, when your content will be posted. YouTube absolutely likes the consistency of content creators and if you're consistent enough, don't be surprised if YouTube themselves decide to promote your content by making it reach its millions of users.

  5. Clickbait your Content: What is going to attract audience to your content? - Your titles and keywords you use to describe your content. Remember, you're going to generate most interest by just giving a glimpse of your content in your title. All your titles should be catchy, revealing what your content is all about yet keeping a suspense on what is inside. This is called Clickbait. It's like creating a bait to catch the fish.

  6. Posting and engaging: You're ready to post your content on YouTube, but that's not the final destination for you. You'll need to engage to your audience through the comments they post on your content. You'll be surprised to see that you get lot of ideas from the comments that your audiences are posting online. You need to make sure to not just acknowledge but also respond to them with equal passion and correct information. This way you'll be able to build up your own family.

  7. How does YouTube earnings work: This is the most important piece of the puzzle. You have to ensure that your channel must have 1000 subscribers and at least 4000 hours of watch time. Once you have achieved this, you'll need to enable monetization on your content. You can see everything in your channel analytics. You can even see Live increment of subscribers on your channel. YouTube analytics is a very powerful tool that gives you really granular information even upto an extent of which cities your audiences are coming from. If your channel has managed to reach a substantial level of subscribers, you might be able to get lot of businesses who'd want to market their products on your channel.

YouTube has certainly become the pioneer if you want to earn from the comfort of your home. Its become an absolute game changer. Remember, nothing succeeds like success. If you manage to produce excellent content, no one can stop you from being rich and successful through YouTube.