The power and reach of social media

8/12/20232 min read

How many times have we heard 'If Facebook was a country, it would've been the largest country in the world. This simple statement really sums up the power and reach of social media in today's age. And then think of this, Facebook only started in 2008, but keep a hand on heart and answer this 'do you even remember a day when none of the social media platforms were there?'. To be honest, I don't.

Let's have a look at some mind numbing numbers. A quick Google search tells me:

  • Facebook has 2.95 billion active users monthly.

  • YouTube isn't far behind with 2.7 billion active users.

  • Instagram has a staggering 2.34 billion active users monthly.

  • A professional network like LinkedIn has 1 billion active users.

  • Even Tik Tok, which isn't as popular as the above as 1.6 billion users.

These numbers are absolutely mind boggling. Imagine the reach of a viral video on any of these platforms, it would spin your head.

Now let's look at the economic power that these platforms generate across the world. Facebook and Instagram have become the most widely used tools to market products. Whether its a small business, medium scale business or large, it ought to have a Facebook page. Now, with the popularity of Instagram among the young generation, all businesses have started to market their product through short 30 seconds reels on Instagram. With the attention span of people reducing to only a few seconds, Instagram reels are the best way to catch anyone's interest. The amount of leads generated by these Social Media platforms is just phenomenal.

One of the most widely used social media platforms by so called White collared professionals is LinkedIn. Almost all the big organizations publish high end jobs on LinkedIn. Surprisingly, LinkedIn suddenly has become the best platform to search jobs and candidates. You can directly get in touch with the prospective candidates and simply start the process of hiring.

Still, the most powerful platform economically remains YouTube. The amount of money you can generate from YouTube is unbelievable. It's a matter of one video going viral on your YouTube channel and it will really help the channel take off. It's easy to monetize the channel, once you reach the minimum criteria and after that its all a matter of churning out videos and counting dollars.

The best part about these platforms is that they are getting stronger by the day. Easy and cheap Internet access is a real shot in the arm of these platforms. It's easy money you can earn with minimal effort and investment. Now, who wouldn't want it?